Order of the Bath

Well, not quite. I’ve sold an advertising slot on one of my pages. Not, you will be relieved to hear, on my main West-Penwith pages, nor on this blog which is guaranteed ad-free, but on one of the few miscelaneous pages.

I wondered, at first, why anyone would want to buy it. True it is one of my busier pages, 718 hits in June (and the stats say that they come in and go out without a look around the rest of the site) but that is nothing in the real world. The key feature of that particular page is that it has a Google Pagerank of 7 out of 10 which is pretty good for a commercial site let alone an amateur one. So that is why they wanted an ad, and a plain text one at that, so that the Google fairy dust would rub off on them. Rank is everything in the Search-Engine-Optimisation world and it is earned by reputation which is judged on who links to you. The more high rank links-in you get, the higher rank you earn and hence the higher up the search listings your site appears. Points are lower (or even lost) for links that look unrelated or generated from link farms and Points mean Prizes—or hard cash for commerce sites.

Now if I could sell a few more I could give up the day job, but I suspect that really would mean selling my soul.

This entry was posted on 12 Jul 2006 at 15:34 by Rick and is filed under Technical. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.